How Did GoSan Hand Sanitizer Pouches Become Popular in the Covid-19 Pandemic?

The past three months saw the arrival of an inordinate number of options in soaps and sanitizers. Experts recommended the use of both in different situations. While soaps are great for hand hygiene indoors, sanitizers are the alternatives on the go. GoSan was one of the products to take off instantly with its launch. Months later, it is still going steady as one of the bestselling products in the COVID-19 pandemic. So, what’s caused this one single product to shoot to popularity in such a short time and in such a time of breakneck competition? Below are the answers to that.

Use and Throw Sachets

The first thing that made GoSan instant success is its packing. When all the brands packaged their products in the small flip top and spray bottles, GoSan went a different direction. It packaged the product in small disposable sachets. This is great for two reasons, first these are for one-time use meaning there are zero risks of cross-contamination. You handle them with your unclean hands, sanitize, and throw them away. Second, they are easily disposable. Made of plastic they can be disposed of in a trashcan. So that’s the first of the reasons for GoSan being one of the most popular hand sanitizers in the country right now.

Broad Spectrum Protection

When most sanitizers target a certain class of microbes, the GoSan hand sanitizer offers protection against a whole range of germs, bacteria, and microbes. Offering 99.9% protection, it keeps hands clean and germfree for hours after application. It requires very little to sanitize hands with this product. Just a dollop is all it takes to apply it evenly all over the hands. The scent is also mild and does not give smell-sensitive users nausea.

Pocketable Packaging

The three reasons for its success is also related to packaging. Sanitizer travel packs are handy, but these sachets are even more so. Coming in small square pouches, these can be easily slid into pant pockets and in wallets. You don’t need a large space to accommodate a few of these to last you the day. Nor do you need to get a jelly pack to hook it to your bag. Just slip them into the smallest pocket of your bag and they will stay there without causing the slightest bit of bulge.

Location: Mumbai, Maharashtra, India

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